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“KIND Plus” Bars Available Nationwide in August 2008

New Nutritional Bars Feature Ingredients You Can See & Pronounce

Six New Flavors Bring Enhanced Nutrition to Wholesome Ingredients

 

July 23, 2008 (New York, NY) – Today PeaceWorks Holdings announced their new line of their best-selling brand of KIND Fruit+Nut Bars, KIND Plus, will hit shelves nationwide in August 2008. The new product line introduces six new flavors and brings enhanced nutrition to the delicious taste you have come to expect from KIND. Loyal fans of KIND will quickly recognize the new bars since KIND Plus is made with all-natural ingredients you can see and pronounce, just like the original line of KIND Fruit+Nut Bars.  

“We’re thrilled to introduce this new line of products at a time when KIND is growing so rapidly,” said Daniel Lubetzky, Founder and CEO of PeaceWorks. Since its launch in 2004, KIND’s handmade bars have quickly ascended the ranks of the nutrition bar category to become one of the Top 4 selling brands in natural food stores in the United States. “What’s most exciting about our new flavors is the opportunity to help current and new fans of KIND snack even healthier by adding targeted supplements like antioxidants, omega-3, calcium, and protein.”

KIND Plus’ new flavor combinations with their targeted supplements are:

  • KIND Plus Antioxidants – Cranberry & Almond
  • KIND Plus B-Complex – Passion Fruit & Macadamia
  • KIND Plus Calcium – Strawberry Nut Delight
  • KIND Plus Protein – Almond, Walnut & Macadamia
  • KIND Plus Calcium – Mango Macadamia
  • KIND Plus Omega-3 – Almond & Cashew

 

Earlier this month, the popular Conde Nast blog Epicurious.com named KIND Plus to their “Best of Show” list at the NASFT’s 54th Annual Summer Fancy Food Show in New York among the tens of thousands of products on display. According to the Epicurious editors, “Still made with natural ingredients you can actually see and pronounce, these tasty KIND nutrition bars are now enhanced with antioxidants, calcium, protein, and omega-3s. We couldn't get enough of the tropical Mango Macadamia with calcium and the Cranberry & Almond with antioxidants.”

Available in over 15,000 locations in every state in the U.S., KIND offers a delicious and healthy alternative to the mash-up energy bars largely composed of emulsified grain and other fillers. KIND bars are made only from the highest quality fruits and nuts and packaged in clear wrappers, inviting inspection by picky consumers. KIND bars are also an excellent option for individuals with dietary restrictions as the bars are very low in sodium, gluten-free, wheat-free, dairy-free, sulfur-free, and made from whole fruits and nuts meaning all nutritional value stays intact.

“These flavors are our first new products since launching the original line in 2004, and every single one of these bars has the potential to become a best-seller,” said Rami Leshem, Vice President of Sales for PeaceWorks. “Over the past few years, KIND has gained committed fans from all walks of life – from professional nutritionists to busy moms and dads – and we’re excited to help many more new customers snack healthier with this expansion of our exceptionally successful original line of bars.”

KIND’s most loyal customers will also be able to order the bars online and earn a 10 percent discount by enrolling in the KIND Advantage program.  Learn more about KIND Advantage by visiting: http://www.kindsnacks.com/frequent-kind.html.

 

Media Contact:
Phil Walotsky
(212) 616-3006 x210
philip@peaceworks.net

Sales Contact:
Rami Leshem
(212) 616-3006 x108
rami@peaceworks.net

About KIND Fruit+Nut Bars

KIND is an award-winning brand of all-natural fruit and nut bars made by Peaceworks, a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its launch in 2004, KIND’s handmade bars have quickly ascended the ranks of the nutrition bar category to become one of the Top 5 selling brands in the United States. Available in over 15,000 locations in every state in the U.S., KIND offers a delicious and healthy alternative to the mash-up energy bars largely composed of emulsified grain and other fillers. Among other high praise and awards, KIND won Health Magazine’s “Snack of the Year” in 2005. Learn more about KIND by visiting us online at www.kindsnacks.com.

About PeaceWorks Holdings LLC

Peaceworks Holdings LLC is a “not-only-for-profit” gourmet and healthy foods company based out of New York, NY. Since its beginnings in 1994, PeaceWorks Holdings has been a business that pursues both profit and peace. PeaceWorks currently sells three different lines of products: KIND Fruit + Nut Bars, Bali Spice (Asian cooking sauces), and MEDITALIA Tapenades and Pestos.

KIND is an award-winning brand of all-natural fruit and nut bars that donates five percent of profits to the PeaceWorks Foundation’s philanthropic efforts. Bali Spice is a gourmet line of ready-to-use sauces from Thai, Indian and Chinese cuisine, and made in a woman-owned factory in Indonesia, through the cooperation of Christians, Buddhists and Muslims. MEDITALIA Tapenades and Pestos are produced in Israel through cooperation between Israelis and Arabs from neighborhood countries. Similar to KIND, five percent of profits from Bali Spice and MEDITALIA sales also go to the PeaceWorks Foundation.

The PeaceWorks Foundation is a non-profit organization that fosters co-existence between people in conflict across the world, and particularly in the Middle East. The company has made such an impact with its efforts that in December 2007, PeaceWorks won Fast Company’s “Social Capitalist Award” for the fourth consecutive year. The Foundation’s hallmark project is The OneVoice Movement, the leading grassroots organization in Israel and Palestine helping to amplify moderate Israeli and Palestinian voices against violence and extremism.

Learn more about PeaceWorks and OneVoice Movement at www.peaceworks.com and www.onevoicemovement.org.